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LOSTU Monforte d'Alba

what

Brand Identity

when

2022

where

Monforte d'Alba, Italy

Lostu is one of those old-fashioned trattorias, where you can breathe in the most authentic atmosphere of Langa hills, rediscovering traditional recipes and experiencing conviviality in a relaxed and friendly atmosphere.
The hen, symbol of the osteria, best embodies this idea, harking back to the farmyard, to tradition, to the knowledge of those who work the land and to the flavor of the most genuine and natural dishes. The hen is the animal that all farmers had and that populated the chicken coops of every farmstead.
The restaurant consists of a bar, at the entrance, all in the style of the 1970s, and an osteria, with a modern style but with elements that echo tradition. The two spaces dialogue through a gap, and a window, which creates an interesting interplay.

The project gave rise to the creation of LOSTU Monforte d'Alba brand.

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