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Podere Gagliassi
The historic winery in Monforte d'Alba, in the midst of the breathtaking Langhe region, is founded on tradition, culture and love for the land. Their way of operating is firmly rooted in tradition, both of wine and of the place where they are located, but is made unique through innovative, creative and avant-garde visions. Podere Gagliassi in fact is juggling several activities, including collaborations with entities such as Cellarverse, which made it the first winery in Langa to be present in the NFT world.
My work with this winery has had several applications, including the creation of the labels, both the unique NFT version, for which I created a new concept for the winery, and all the historical ones, for which I implemented a redesign process.
In particular, the redesign intervention aimed to give greater optical weight to the name of Podere Gagliassi winery.
In addition, a symbol was created, which takes the concept of the squared sheet as a feature of the handmade and enriches it through three components: the pilgrim, the Church of St. Anne, and the sun. These are the protagonists of the legend specific to the lands of Sant'Anna, in the area of Monforte d'Alba (CN), where Podere Gagliassi wine comes to life.